Mascot: Fuwa
Like the Five Olympic Rings from which they draw their color and inspiration, Fuwa serve as the Official Mascots of Beijing 2008 Olympic Games, carrying a message of friendship and peace -- and good wishes from China -- to children all over the world.
Each of Fuwa has a rhyming two-syllable name -- a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow. When you put their names together -- Bei Jing Huan Ying Ni -- they say "Welcome to Beijing," offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.
Fuwa also embody both the landscape and the dreams and aspirations of people from every part of the vast country of China. In their origins and their headpieces, you can see the five elements of nature -- the sea, forest, fire, earth and sky -- all stylistically rendered in ways that represent the deep traditional influences of Chinese folk art and ornamentation.
In China's traditional culture and art, the fish and water designs are symbols of prosperity and harvest. And so Beibei carries the blessing of prosperity. Jingjing makes children smile -- and that's why he brings the blessing of happiness wherever he goes. In the intimate circle of Fuwa, Huanhuan is the big brother. He is a child of fire, symbolizing the Olympic Flame and the passion of sport -- and passion is the blessing he bestows. Like all antelopes, Yingying is fast and agile and can swiftly cover great stretches of land as he races across the earth. A symbol of the vastness of China's landscape, the antelope carries the blessing of health, the strength of body that comes from harmony with nature. Every spring and summer, the children of Beijing have flown beautiful kites on the currents of wind that blow through the capital. Among the kite designs, the golden-winged swallow is traditionally one of the most popular. Nini's figure is drawn from this grand tradition of flying designs. Her golden wings symbolize the infinite sky and spread good-luck as a blessing wherever she flies.
Pictograms: seal characters
Named "the beauty of seal characters" and with strokes of seal characters as their basic form, the Pictograms of the Beijing 2008 Olympic Games integrate pictographic charm of inscriptions on bones and bronze objects in ancient China with simplified embodiment of modern graphics, making them recognizable, memorable and easy to use.
Skillfully using the effect of sharp contrast between the black and white colors which the typical Chinese traditional artistic form of rubbings have, the pictograms of the Beijing Olympic Games display distinct motion character, graceful aesthetic perception of movement and rich cultural connotations, thus arriving at the harmony and unity of form with conception. The Beijing Olympics Pictograms comprise 35 sport icons.
Torch: “Lucky Clouds”
The torch of the Beijing Olympic Games has a very strong Chinese flavor. It demonstrates the artistic and technical level of China. It also conveys the message of a Green Olympics, a High-tech Olympics and the People's Olympics. The shape of the paper scroll and the lucky clouds graphic, expresses the idea of harmony.