The determined, optimistic and diligent spirit of cows reflects a positive attitude to life. The Paralympic Games calls for physically-challenged people to enjoy the same rights to compete in sports as anyone else, and to achieve sporting excellence and inspire and excite the world, and thus develop their strength to add vigor and vitality to social progress.
The mascot embodies the harmony between man and nature. As one of the animals closest to human beings, cows are well-known for their friendliness and their affinity to the humans who care for them. Throughout the history of the development of world civilization, poetry and songs have clearly expressed the aspiration of humankind for a harmonious life. Cows have often found their way into the natural, cozy and poetic country life reflected in literary and art works, showing public expectation for the harmonious coexistence between man and nature. In the traditional culture of China, cows are also depicted as animals considered auspicious in inviting good weather and bumper harvests.
It carries rich national style and cultural features. The design scheme absorbs the modeling and design styles unique to China's folk engraved prints, New Year drawings, and toys. This, plus features unique to the modeling of modern cartoons, shows an integration of traditional folk style and public interest with that of modern times.
Pictograms for the Beijing 2008 Paralympic Games
The pictograms of the Beijing Paralympic Games have adopted the creative concepts and design styles of the pictograms of the Beijing Olympic Games, while taking into account the characteristics of the Paralympic sports and the experience of the previous editions of the Paralympic Games. They have done so to maintain the continuity of the image design style, which is a crucial consideration because of the limited time interval between the Olympic and Paralympic Games.
The pictograms of the Beijing Paralympic Games use the structure of the Chinese seal script as their basic form, while incorporating the pictographic charm of the oracle bone writing (jia gu wen) and the bronze-ware script (jin wen) with the simplification of modern graphics. The design not only features the particular movement and dynamism of each sport, but is also easy to recognize, remember and use. Through the skillful application of the striking contrast between white and black, the pictograms of the Beijing Paralympic Games demonstrate distinct features of movement, graceful charm of dynamism and rich cultural connotations, and arrive at a harmony and unity of "form" and "content".
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