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Theme Parks: Import VS Export

 

Hongkong Disneyland

From the establishment of China's first theme park ——"The Grandeur China" in 1989 to the export of "Chinese Disney" to Africa today, China has advanced in theme park development in leaps and bounds. Experts from the Chinese Academy of Social Sciences expressed at the recently held Tourism press conference that China will enter a new period of large-scale theme park development.

"Bringing in" and "going out"

Medieval castle; Snow White Princess accompanied by seven Dwarfs walking along a small avenue; Mickey Mouse smiling to you not far way... these are not cartoon pictures. A few years from now, this fairy-tale world would be moved to mainland China. Earlier this year, the Shanghai Disneyland project of 24.48 billion yuan was finally settled, which marked the start of the world's most famous Disney theme park entering mainland China. In the next few years, famous theme parks like Universal Studios and Paramount will also settle in China in succession.

China Nationalities Museum (the Chinese thnic Culture Park)

Facing such "fast attack" by overseas theme parks, China also took some action. At present, after 20 years development, theme parks in China have gradually matured and began to be exported overseas. On May 18, Huaqiang Group signed an agreement with China-Africa Development Fund, the South African Industrial Development Corporation in Shenzhen. According to the agreement, Huaqiang Group will work with the South African Industrial Development Corporation, investing 250 million USD to construct Chinese culture theme parks covering an area of 770,000 square meters in Johannesburg, South Africa. This was the second time a Chinese theme park has been exported overseas. At present, China has become the second largest theme park exporter after the US.

National culture put on government stage

As foreign theme parks enter China one after another, the extensive and profound Chinese culture became the key competitive edge for Chinese culture theme parks rivaling foreigners.

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